Nal'ibali staff

Jade Jacobson
Managing Director

Jade Jacobsohn is responsible for the scale-up phase of the Nal’ibali campaign, working with the management team to provide strategic direction for campaign partnerships and growth. She is a seasoned anthropologist with research experience in South Africa, Uganda and Malawi, and has a solid grassroots background in the Eastern Cape as founder and Programme Manager of the Sophakama Community Partnership. She has managed various educational projects, specifically focused on early childhood development and environmental education within economically deprived areas, and has worked closely with Anglo American, Takalani Sesame and Food for Development. Her academic qualifications include a BSocSci (Hons) in Anthropology and Environmental Science from Rhodes University, and an MSc in Anthropology, Environment and Development from University College London.

Chibi Charuruka
Head of Finance

Chibi joined Nal’ibali from Amnesty International South Africa in November 2016 to drive the finance function. He has more than twenty-five years’ experience from a banking, manufacturing and NGO background. He has also previously worked for other International NGOs such as Humana People to People and the Read Educational Trust. 

He holds a Bachelor of Accounting Science (BCompt) from the University of South Africa, a Graduate in Advanced Taxation Certificate from the University of Pretoria and is a member of the South African Tax Professionals

Thulile Seleka
Head of Programmes

Thulile joined the Nal'ibali team at its inception and has led its ever expanding programmes department since. Managing a large team spread across the country, Thulile has exceptional communications and management skills and is always seeking to development her team for greatness. She has more than 15 year's experience in the development sector and is currently studying towards a post-graduate diploma in public management.

Ben Rycroft
Head of Communications

Ben has a BA degree from Stellenbosch University, a postgraduate diploma in account management from AAA School of Advertising and a certificate in Business Management from the Chartered Institute of Business Management. He has 17 years in the marketing and communications arena, five of which were spent living and working in Australia. His integrated 360° marketing skill set includes through-and-below-the-line advertising, design, direct marketing, digital and CRM.

Ben has always wanted to use his extensive corporate experience to get behind a real cause in the NGO space. Reading is something that has always been close to his heart, which lead him to join the Nal’ibali team.

Sally Mills
Senior Communications Officer

Having worked on the Nalíbali reading-for-enjoyment campaign since its inception in 2012, Sally not only understands the ins and outs of social marketing, she is well versed in designing and delivering both provincial and national marketing campaigns.

Abigail Smith
Head of Operations

Abigail Smith graduated from UCT in 2004 with a BA (Hons) in History and Film and a postgraduate qualification in Marketing Management. Following a short career in advertising and events management at Ogilvy, Abigail took a leap of faith and entered civil society to with various local and international NGOs. An activist at her core, Abigail believes in the power of education and literacy to be the game-changer South Africa needs.

Sayeeda Khan
Travel Coordinator

Sayeeda joined Nal’ibali in January 2016 but has been in the travel industry since 1996. Not only does she hold the relevant travel diplomas, she is armed with over a decade of experiance. Inspired by her three children who love reading and storytelling, Sayeeda made the move to work at Nal’ibali and is excited to be part of its ever evolving journey.

Este Buccholz
HR & Recruitment Specialist

Este joined Nal’ibali in September 2016 to drive the recruitment and human resources function. She qualified with a BA Industrial Psychology degree from the University of Stellenbosh. She has more than twenty years’ knowledge and understanding of the processes and the complexities of recruiting for organisations across the private, public and not-for-profit sector.  Most of her experience was gained working in London as an Executive Recruiter in the Social Care and Health Sector.  After her return to South Africa in 2014, she worked for Deloitte before joining the Nal’ibali team. She loves having the opportunity to apply her skills in the not-for-profit sector.

Ntombizanele Mahobe
Training Manager

Ntombizanele Mahobe has worked for PRAESA since 1998. She has many years of experience as an early literacy teacher and community trainer in biliteracy development, doing research, writing and translating children’s stories, and telling stories. She is one of the founders of the Vulindlela reading clubs, and mentors community literacy volunteers. Ntombizanele is also a trustee of the Little Hands Trust

Malusi Ntoyapi
Training Coordinator

Malusi Ntoyapi is an initiator and core facilitator of the Kwa-Faku Vulindlela Reading Club with youth from the community of Lower Crossroads in the Cape, and a mentor to community volunteers. He has a degree in Social Science and Linguistics from the University of the Western Cape, and a certificate in Community Storytelling from The International School of Storytelling. Malusi is passionate about the use of stories in social development.

Pumza Ndamase
Training Coordinator

Pumza’s decade of working in the non-profit sector has seen her filling different roles from training and development through to events coordination and peer education.  She has certificates in advanced training and facilitation, HIV/AIDS training as well as coaching and mentoring and is currently studying towards a BSc in Social Sciences. Pumza joined Nalíbali because she wants to contribute to the development of young people, particularly those from disadvantaged communities.